RIP THE SCRIPT

No script.
Just brilliant football.
World Cup 2026

“Rip the Script” is Nike’s rallying cry for football lovers everywhere to ditch the playbook and embrace attacking, creative, instinctive and joyful football — serving as a reminder that the game is at its best when players trust their gut.

The campaign brings together some of the biggest names in football today, including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr. It also features football icons such as Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba and Jorge Campos, alongside cameos from figures across sport and culture, including LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Kate Scott, Channing Tatum, Young Miko and LISA. Together, the cast reflects both the depth of Nike’s connection to football and the game’s influence beyond the pitch.

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Role: Senior Designer

Client: Nike Inc.
Agency: Wieden+Kennedy Portland
ECD: Blair Warren + Caleb Jensen
CW/AD: Thomas Corcoran + Felix Heyes
Social CD: Nate Richards, Macaihah Broussard
Global Design Director:
Bruno Oppido
Group Design Director:
Eduardo Tallia
Group Creative Director (Stills): Craig Williams
Sr Designer: Molly Dyson
Designers: Ronald Comoda, Maya Alvarado, Shivangi Chopra, Seongwon Kim, Andriws Vilela, Dylan Hayes, Ridan Arellano
Support Design Studio: I Love Dust

Photographers:
1st: Elliot James Kennedy
2nd: Daniel Dorsa

Production Company: Somesuch
Direction: Dan Streit
VFX: Selected Works

Typography CR7: ABC Dinamo

Head of Production: Orlee Tatarka
Global Executive Producer: Kerli Teo
Executive Producer: Krystle Mortimore, Mauricio Granado
Sr. Producer: Todd Piskin
Sr. Art Producer: Bridget Kaczmarek
Head of Design Production: Alicia Kuna
Sr. Design Producer: Paris Fontes-Michel
Sr. Studio Specialists: Matt Blum, Corey Bade
Print+Fabrication Producer: Denise Hanggi
Head of Retouching: Frazer Goodbody
Retouchers: Shay Platz, Amy Ellars, Greg Radich, Frances Brown, Kyle Pero
Brand: Kathryn Addo, Paanii Annan, Maggie Koplin, Danny Barock, Morgan Batts
Strategy: Becca Taylor, Ollie Chakraverty
Media: Brian Goldstein, Chris Ableidinger, Alyssa Chu-Tom, Alex Barnes
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Nike Team
Nicole Graham, Helena Thornton, Enrico Balleri, Andy Walker, Ben McLaughlin, Andy Whiteside, Anagha Alreja, Steve Henderson, Neil Potter, Quentin Dereims, Alex Anaya, Alessandro Zuccarello, Bas Tacoma, Ben Keers, Nat Williams, Maddy Bishop, Ralph Newbrook, Nyles Varner, Kai Magobenny, Miko Cowan, Rachel Boucher, Amy Berriochoa, Christina Palomino

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2026

Molly Dyson

Info

Designer & Art Director from Australia.
Currently in Portland OR.^(USA)Working at Wieden
+ Kennedy^{(Design Lead, Nike Team)}

Previously at Anomaly Berlin.^{(Art Director)}

Write me^{mollyrosedyson(at)gmail(dot)com}

Instagram^{(mollydogson)}

Nike “Stubborn”

Molly Dyson

Info

Tonies01Nike Football02NTS x Dr. Martens03 Nike Running04 Office Kiko05 Rimowa06 Future Fonts07 Human Behaviour08 Posters09 Herman Miller10Butter Sessions11Kunsthall Stavanger12Mushroom People13KXWS X Wagner Living14 KemmlerKemmler15 Laboutin x The Face16 Nike NWSL17

Designer & Art Director from Australia. Currently in Portland OR.(USA)Working at Wieden + Kennedy(Design Lead, Nike Team)

Previously at Anomaly Berlin.(Art Director) Write memollyrosedyson(at)gmail(dot)com Instagram(mollydogson)

Nike “Stubborn”

Designer & Art Director from Australia.
Currently in Portland OR.^(USA)Working at Wieden
+ Kennedy^{(Design Lead, Nike Team)}

Previously at Anomaly Berlin.^{(Art Director)}

Write me^{mollyrosedyson(at)gmail(dot)com}

Instagram^{(mollydogson)}