Nike “Stubborn”



Women’s soccer players have to do more than any other American athlete to be great. And the qualities they’re criticized for are exactly what makes them successful.


Agency Wieden + Kennedy
Creatives Myles Brown & Alex Nassour
ECDs Blair Warren & Caleb Jensen
Producer Kerli Teo & Devin Brown
Brand Maggie Koplin & Paul Wentworth
Design Molly Dyson & Ridan Arellano,
GDD Bruno Oppido, Bijan Berahimi
Editorial Ann Lupo // JOINT   
Colorist TRAFIK // Mark Gethin
Audio JOINT // Suat Ayas & Candace Mortier
Music JOINT MUSIC // Louise Woodward
Music & Samuel Eisen-meyers


In addition to the typography for the film we designed and produced a set of press-on nails, packaging, a beanie and a mouth guard featuring our hand-drawn bespoke STUBBORN typography.