Client: Rimowa
Agency: Anomaly Berlin
Year: 2022
Role: Design & Art Direction
Creative Direction: Justin Fly
Concept and Art Direction: Greg Talbot & Molly Dyson
Illustration: Klaus Kremerz
Animation and Direction: Begginers / Michael Lester / BOL / Guille Comin / Device
Production: Eric Kim
Rimowa Holiday Campaign
Gifts for the Journey Ahead
A series of animated films for Rimowa’s holiday campaign. The films follow 5 characters and the journeys they take when they are gifted a Rimowa. Each film explores a different aspect of the things that drive us; ambition, creativity, curiosity and passion.
Additionally a fifth film for Chinese New Year; year of the rabbit was made with easter-eggs of rabbits sprinkled throughout.
Klaus Kremmerz’s beautiful illustrations even graced the Rimowa landing page; replacing photographs of the set of hero products from the film.