Client: Tonies
Agency: Anomaly Berlin
Year: 2025
Role: Design & Art Direction

Team: Clara Mulligan, Luna Wang, Matheus Trevisan, Niclas Moos, Alice Labous, Eduardo Bernardo, Stephanie Kolb, Lennart Fleschhut, Lucinda Ng, Mitch Gibbons, Andrei Verioti

A World Shaped by Sound

Rebranding and packaging design for the beloved German childrens audio player: Tonies and their Toniebox 2 relaunch.

We created a world shaped by sound, with a custom typeface, shape and color system, a renewed logo and wordmark and packaging to match fit for use on a global scale.